Small Business Branding
Update Website Images
Increase Social Media Presence
High Res Images for Print Marketing
Low Quality Graphics
Check your website design for low quality, fuzzy, or stretched images.
They are a dead giveaway that your site is outdated.
Ditch Those Stock Images
Your photos should be high resolution and eye-catching. Nothing about a stock photograph screams genuine. Stock images take away from your business’s feel and give the consumers a false sense of actuality. And you know what's worse? There's always a chance that your competitors will use the exact same imagery.
Quality photographs make your website more professional and your social media more relatable. This is vital because (more times than not), consumers interact with your social media platforms and website before coming to you. Having those great photographs makes for great first impressions!
Photos of Your Company and Product
Having photographs of your work out in the field or in the office grows trust with your customers. When consumers interact with a business’s social media, they want to know that it is authentic.
This also means making sure you have photographs of your product that best capture your product in a way that your customers engage with.
Website Hasn't Been Updated
Although there is no definite rule for how long a website design can last, three years is essentially forever in Internet terms. If you've barely touched your website in multiple years, it's likely reaching the end of its lifespan.
But rather than viewing a web design as a "design-it-and-forget it" thing, think of it more like a car: what makes both last longer is regular maintenance. Just like your car needs inspections, oil changes and tune-ups, a healthy website should be regularly changed and updated with fresh information, products, and most of all "photos".
When to Update Marketing
Ultimately, your small business marketing efforts probably do some of these things well and some of them not so well. So when is it really time to take the step to make updates?
The good news is, many of these updates can be made to an existing web design as part of a regular, ongoing maintenance process. When considering a larger website design refresh, ask yourself two questions:
Am I proud of my current website design?
Is it generating results for my business?
If you can't answer "yes" to these questions, it's definitely time to get a business facelift with new professional images for your website, print marketing, and social media.
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